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Strategies for Successful Public Health Messaging. Year Developed: 2013. Source: Northwest Center for Public Health Practice. Presenter(s): Tim Church; James Apa. Type: Webinar Archive. Level: Advanced. Length: 60 minutes.

Annotation: This webinar delves into ideas of effective communication, credibility, and the use of social media in creating effective public health campaigns. It explores how audiences receive messages and are motivated for action. Tim Church and James Apa each speak about the high-tech and low-tech strategies that public health organizations should use in sharing public messages to the public across the different phases of a public health event. They also speak about the importance of social media, websites, and partnerships (local, community, medical, media) to target and disseminate public health messages.

Learning Objectives: • Recognize what determines credibility in high and low concern settings. • Identify effective ways to inform the public about developing public health issues. • Describe the importance of working with other partners in disseminating public health information and messages. • Identify how public health messaging needs to change during different phases of a public health event.

Special Instructions: Need to register/log in to access.

Communicating Science: Translating Research for Policy and Practice. Year Developed: 2013. Source: Johns Hopkins Bloomberg School of Public Health, Women’s and Children’s Health Policy Center. Presenter(s): Marjory Ruderman, MHS. Type: Video Slide Module. Level: Introductory Intermediate Advanced. Length: 19 minutes.

Annotation: This presentation provides a broad overview of the rationales for and barriers to taking action to ensure that public health science is communicated beyond academic journals and applied to efforts to improve health for individuals and populations. Cameo video commentary from public information staff of the Institute of Medicine is used to share strategies for being competitive in the marketplace of ideas that interventions and policies are derived from. Downloadable slides and a transcript of the presentation are provided at <>.

Learning Objectives: • Learn the importance of translating research. • Understand the characteristics of both academic researchers and policymakers. • Learn best practices for health professionals to communicate science for use in policy and practice.

Writing Briefing Memos. Year Developed: 2012. Source: Johns Hopkins Bloomberg School of Public Health, Women’s and Children’s Health Policy Center. Presenter(s): Marjory Ruderman, MHS. Type: Video Course. Level: Introductory. Length: 15 minutes.

Annotation: This presentation focuses on the nature, elements and specific uses of briefing memos, and tips for writing good ones. By comparing memo writing to the Ikea business model, Ms. Ruderman discusses solutions to writing an effective memo, including using clear visual cues and logical paths, focusing on the memo’s purpose, avoiding jargon, simplifying sentence structure, and presenting and concluding data effectively.

Learning Objectives: • Understand what a briefing memo is and why you would write one. • Describe the IKEA Effect. • Learn how to present data effectively.

Storytelling as Best Practice. Year Developed: 2012. Source: American Academy of Pediatrics. Presenter(s): Andy Goodman. Type: Webinar Archive. Level: Introductory. Length: 57 minutes.

Annotation: Andy Goodman addresses why storytelling is important for public health practice and how to utilize it within the field. He begins by describing why narrative is a powerful persuader and what kinds of stories help make a point. Using organizational identity, Mr. Goodman describes how to build a culture around storytelling. The presentation also highlights MCH organizations that effectively incorporate storytelling into their mission as well as on their website. A question and answer session, slides, and transcripts are available.

Learning Objectives: • Understand why storytelling is the single most powerful communication tool ever created. • Learn specific ways to use stories to advance an organization's mission.

Special Instructions: To access the presentation slides and audio, click on “Presentation Slides” and “Listen to the Recording” under “Materials.” [Note: Need Windows Media Player for audio].

Guidelines for Effective Presentations. Year Developed: 2012. Source: Henry J. Kaiser Family Foundation. Presenter(s): Heidi Hisey. Type: Video Webinar. Level: Introductory. Length: 15 minutes. List of all archived webinars as of 09/13, when website was closed.

Annotation: In this webinar, the presenter provides an overview on how to create a clear and effective presentation. She discusses how to use animation, best practices when presenting data and provides options for presenting a variety of information.

Learning Objectives: •Provide tips to make a clear and organized presentation. •Describe options for presenting a variety of information. •Learn guidelines for presenting data. •Learn how to effectively use animation.

Special Instructions: website was closed in September 2013. Tutorials are no longer updated but due to demand by professors who are still using the tutorials in class assignments, the Kaiser Family Foundation has made them available for download on archive site.

Writing Policy Briefs: A Guide to Translating Science and Engaging Stakeholders. Year Developed: 2011. Source: Johns Hopkins Bloomberg School of Public Health, Women’s and Children’s Health Policy Center. Presenter(s): Marjory Ruderman, MHS. Type: Narrated Slide Presentation. Level: Introductory Advanced. Length: 18 minutes.

Annotation: The challenges, art and craft of writing documents intended to translate science to action (policy, programs, services) are the subjects of this distance education module. While the primary intended audiences are public health students and practicing professionals, faculty at public health and other MCH training and education programs may find useful tools in this module. Learning objectives give emphasis to basic elements and structure of policy briefs, and to skills development in synthesizing data and information in order to communicate effectively with non-science audiences. The module offers an introductory lecture, examples of the skills in action, and structured exercises for completing the process of writing your own policy brief.

Learning Objectives: • Understand the basic elements of a policy brief. • Identify the information needs of different audiences. • Synthesize data to convey policy implications. • Craft concise language. • Organize information effectively.

Special Instructions: To access video, click “Play Lecture” next to “A. Video Lecture: The Art and Craft of Policy Briefs.”

Social Marketing. Year Developed: 2011. Source: Maternal & Child Health Public Health Leadership Institute. Presenter(s): David Steffen, PhD, Claudia Fernandez, PhD. Type: Narrated Slide Presentation. Level: Introductory. Length: 40 minutes.

Annotation: This 40-minute slide presentation discusses what has now become a prominent part of public health: social marketing, which is a subset of public health marketing. The presentation discusses the differences between these two types of marketing and the benefits/disadvantages of each, including several definitions of social marketing. Social marketing focuses on improving both individual and societal outcomes through voluntary behavior and is evidence-based. Examples of social marketing campaigns, examples of organizations that use social marketing, and the benefits of social marketing are provided. The presenters also discuss in detail the six phases of social marketing: 1) Describe the Problem, 2) Conduct Target Market Research, 3) Develop the Marketing Strategy, 4) Design Social Marketing Interventions, 5) Plan Program Monitoring and Evaluation, and 6) Implement the Intervention(s) Evaluation. Finally, a case study on diarrhea outbreak in infants is discussed, as well as the Obama Campaign as an example of how to incorporate modern social media. Several resource Web links are provided on the last slide.

Learning Objectives: • Describe social marketing. • Understand how social marketing is different form other marketing tactics. • Understand social marketing's place in public health. • Review case studies of public health social marketing.

Special Instructions: To access this learning opportunity, scroll down on the landing page to “Social Marketing (by Dr. David Steffen and Dr. Claudia Fernandez” leadership module and click on “View Module Presentation.”

Preparing a Successful Manuscript. Year Developed: 2011. Source: U.S. Maternal and Child Health Bureau, Office of Epidemiology and Research. Presenter(s): James Perrin, MD; Donna Petersen, ScD, MHS. Type: Webinar Archive. Level: Advanced. Length: 55 minutes.

Annotation: The webinar is presented by two leading editors in the MCH field about how to prepare a successful manuscript for publication. This session describes the organization and key elements of a research paper. It considers both quantitative and qualitative presentations and makes suggestions regarding making a paper ready for submission. Presenters include (1) Dr. James Perrin,Professor of pediatrics at Harvard Medical School and director of the Division of General Pediatrics and the MGH Center for Child and Adolescent Health Policy and founding editor of Academic Pediatrics (formally known as Ambulatory Pediatrics); (2) Dr. Donna Petersen, Dean of USF’s College of Public Health and the Editor-in Chief of the Maternal and Child Health Journal.

Learning Objectives: • Learn how to prepare a successful manuscript for publication. • Describe the organization and key elements of a research paper.

Tips for Getting Published. Year Developed: 2010. Source: Society for Public Health Education. Presenter(s): Fran Butterfloss, PhD; Randy Schwartz, MSPH. Type: Video. Level: Introductory. Length: 45 minutes.

Annotation: This 45-minute presentation is a brief overview of publishing papers, and includes slides, as well as “Publishing Your Work” Fact Sheets. The presenters discuss why public health professionals should publish their work, the 5-stage writing method, and how to navigate the publishing process. At the end of the seminar, there is a question and answer session that addresses key questions and concerns.

Learning Objectives: • Identify the stages of the 5-stage writing process. • List at least 3 review tasks to complete before submitting a paper for peer review.

Special Instructions: To access presentation, scroll to the very bottom of the landing page and click on “Archived Webinars page.” Then scroll down to the August 3, 2010 webinar “Tips for Getting Published.” Click on “Recorded Webinar” to download presentation. [Note: Need Windows Media Player to watch].

Continuing Education: One continuing education contact hour offered for Certified Health Education Specialists.

Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press. Year Developed: 2010. Source: National Cancer Institute. Presenter(s): David Nilson, MD, MPH; Brad Hesse, PhD. Type: Video. Level: Advanced. Length: 60 minutes.

Annotation: This seminar gives an overview of the fundamentals of communication in relation to presenting data, including how to select statistics, facts and figures to include. The presenters also show how visual aids can be used effectively, and discuss issues to consider when presenting sensitive data.

Learning Objectives: • Understand the fundamentals of communication in relations to presenting data. • List general considerations when selecting and presenting data. • Describe visual and other modes for presenting data in engaging and effective ways. • Discuss a practical framework on how to present data to lay audiences.

Special Instructions: Registration to TRAIN is required. To access the course, click on the “Registration” tab and then click on “Launch.”

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This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $180,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.