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Annotation: Outreach and engagement are critical components to establishing better outcomes for youth and young adults of transition age. During this webinar recording, the Young Adult Services and Supports Learning Community (YASS) explored best practices and lessons experienced by the Florida Healthy Transitions team.

Learning Objectives: • Review best practices in outreach, communication and engagement. • Describe the Florida Healthy Transition team’s outreach to engage Y/YAs in behavioral health services and supports. • Provide examples from Florida HT of lessons learned around the integration of youth and young adult (Y/YA) voice. • Offer specific strategies for replication.

Annotation: This session of the System of Care (SOC) Leadership Learning Community will focus on how to increase the impact of social marketing in SOCs. Join this multimedia, interactive discussion of social marketing as a valuable tool for advancing SOC goals. The webinar will include a comprehensive definition of social marketing and its potential impact. Learn about recent social marketing campaigns in the U.S. and abroad. Gain knowledge of the steps involved in social marketing: from understanding your audience to evaluating your success. The importance of partnerships and events for social marketing success will also be discussed. An example of work in a SOC will be presented including gathering data on audiences and employing successful communications strategies.

Annotation: In this webinar recording, presenters discuss youth-friendly social media platforms as tools to grow awareness about mental health, best practices to engage youth online, how social media platforms can be leveraged to help youth connect with the support that they need, as well as examples from across the country.

Learning Objectives: • Become familiar with youth-friendly social media platforms as tools to grow awareness about mental health, early psychosis and clinical high risk. • Discuss best practices and principles to engage youth online through relevant messaging and social media engagement strategies. • Discuss how social media platforms can be leveraged to help youth connect with the support that they need at all phases of care. • Discuss examples and learnings from across the country.

Annotation: The 2016 Five Essential Public Health Law Services framework reflects the key scientific, legal, and advocacy activities necessary to support the timely adoption and diffusion of effective public health legal and policy interventions. The services are not all purely legal, nor are they provided only by lawyers. Instead, researchers and scientists, government officials and practitioners, and business, community, faith, and other leaders may all be involved in any given activity. The Five Essential Public Health Law Services were developed from and based upon public health law success stories, like that of tobacco control. In this webinar, the presenters explain their research over the past year exploring how this framework can be employed to more successfully advance public health law initiatives, with specific focus on preemption, housing code enforcement, and early childhood care and education. Presenters also discuss how the messaging used to advance public health laws, when crafted in a way that embraces the full range of intuitive moral values, may lead to broader community and political support for successfully developing, enacting and then enforcing new legal solutions.

Special Instructions: Slides and videos for all three parts of this series are available on the series link.

Continuing Education: Individuals may qualify for CLE credit. ASLME is an approved provider of continuing legal education credits in several states ASLME will also apply for CLE credits in other states upon request.

Annotation: In turbulent political times, crafting public health messages that resonate across differing political ideologies is more important and challenging than ever. In this webinar, the presenters offer practical examples of how public health issues have been effectively communicated across party lines in the politically divided state of North Carolina through the application of Moral Foundations Theory. Examples include successfully advocating for sterile needle exchange, invoking community loyalty to support healthcare system collaborations using GIS mapping, and developing partnerships with faith communities to promote health. Based on these examples and a wealth of experience, the presenters will provide public health practitioners and advocates with tools, advice and strategies to assist them in looking deeper into distressed communities to understand the community’s values, needs, and complexity, and to focus locally to design solutions alongside diverse coalitions that may include faith networks, law enforcement, healthcare providers, and other (sometimes unexpected) stakeholders.

Special Instructions: Slides and videos for all three parts of this series are available on the series link.

Continuing Education: Individuals may qualify for CLE credit. ASLME is an approved provider of continuing legal education credits in several states ASLME will also apply for CLE credits in other states upon request.

Annotation: In today's technological driven society, the use of social media continues to increase and impact the disability world. Social media has certainly become a means to communicate and disseminate information. This webinar features a panel of AUCD and Developmental Disabilities Network Partners and discusses some innovative statewide and national collaborations.

Annotation: In an event co-sponsored by the Lerner Center for Public Health Promotion, guest lecturer Dr. Jeff Niederdeppe from Cornell University presents an overview of how public health communication can assist in addressing social determinants of health and health disparities. He begins the lecture by focusing on what should be communicated in public health messaging and to whom, what situations you are trying to change with your health communications, and knowing what barriers you face in communicating your message.

Learning Objectives: • An understanding that education and awareness may not be enough. • The importance of connecting messages to broader values. • The understanding that opposing messengers are a challenge.

Annotation: This webinar delves into ideas of effective communication, credibility, and the use of social media in creating effective public health campaigns. It explores how audiences receive messages and are motivated for action. Tim Church and James Apa each speak about the high-tech and low-tech strategies that public health organizations should use in sharing public messages to the public across the different phases of a public health event. They also speak about the importance of social media, websites, and partnerships (local, community, medical, media) to target and disseminate public health messages.

Learning Objectives: • Recognize what determines credibility in high and low concern settings. • Identify effective ways to inform the public about developing public health issues. • Describe the importance of working with other partners in disseminating public health information and messages. • Identify how public health messaging needs to change during different phases of a public health event.

Special Instructions: Need to register/log in to access.

Annotation: This presentation provides a broad overview of the rationales for and barriers to taking action to ensure that public health science is communicated beyond academic journals and applied to efforts to improve health for individuals and populations. Cameo video commentary from public information staff of the Institute of Medicine is used to share strategies for being competitive in the marketplace of ideas that interventions and policies are derived from. Downloadable slides and a transcript of the presentation are provided at <http://www.jhsph.edu/research/centers-and-institutes/womens-and-childrens-health-policy-center/writing-skills/Transcript-Translational-Writing.pdf>.

Learning Objectives: • Learn the importance of translating research. • Understand the characteristics of both academic researchers and policymakers. • Learn best practices for health professionals to communicate science for use in policy and practice.

Annotation: This presentation focuses on the nature, elements and specific uses of briefing memos, and tips for writing good ones. By comparing memo writing to the Ikea business model, Ms. Ruderman discusses solutions to writing an effective memo, including using clear visual cues and logical paths, focusing on the memo’s purpose, avoiding jargon, simplifying sentence structure, and presenting and concluding data effectively.

Learning Objectives: • Understand what a briefing memo is and why you would write one. • Describe the IKEA Effect. • Learn how to present data effectively.