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Annotation: In this video series from the FrameWorks Institute, presenters explain how specific framing techniques can help you navigate some of the trickiest communication challenges. This series is designed to help communicators navigate some of the toughest framing challenges in today’s complex communications landscape, particularly when discussing health equity in rural areas. The initial episodes focus on communicating about health and health disparities, offering insights into framing with the shared value of dignity, fostering systemic thinking about health, and expanding the understanding of what health truly encompasses. Title V programs implementing the Blueprint for Change may find these insights valuable in advancing your efforts. In each Explain the Frame episode, presenters walk you through a common framing challenge, present a framing technique to help you navigate it, and explain how the framing works in practice. xxx

Learning Objectives: • Learn recommendations on how to communicate about health issues that affect some groups more than others. • Review research on how to paint a fuller, bigger picture of health.

Annotation: More retreat than webinar, this is an opportunity to unite as an MCH community. Join this archived webinar us as we quiet our minds, identify and align our priorities and values, and see the present circumstances with increased clarity and new insights about how to move forward.

Learning Objectives: • Recognize sources of stress • Identify ways to address stress • Clarify values • Identify priorities • Determine an action plan • Share renewal strategies

Annotation: Constructing a powerful message is important to convey essential information, especially in the context of environmental health. This session gives public health professionals guidance on how to construct, frame and distribute messages effectively when communicating with decision makers. This session also provides tools to effectively advocate to local, state and federal decision makers for policies and resources that promote and protect environmental and human health.

Learning Objectives: • Construct effective messages designed to incorporate health broadly in all policies (CHES Area of Responsibility 7.1.1). • Identify key audiences for environmental health messaging (7.1.3). • List tools for communicating and advocating to decision makers (7.2.3,7.2.5). • List resources that promote and protect environmental and human health (7.2.3).

Continuing Education: 1.0 Nursing Contact Hours (expires March 31, 2019); 1.0 CHES Category 1 CECH, Certificate of completion; $3 charge for CE credits

Annotation: The Tool for Sharing Best Practices helps public health professionals by outlining five practical steps to share best practices throughout their organizations. Sharing best practices can help your organization learn from successes, replicate successful programs, and improve outcomes.

Annotation: Customer service is an inherent element of public health practice across settings. “Customers” not only include patients or clients receiving direct services, but also our partners in other organizations and co-workers within our own agency. This three-part webcast training series demonstrates how public health managers and other professionals can contribute to the development of a culture of customer service within their organization, including a focus on mission, effective communication, and quality improvement processes. This third and final segment features Dr. Geneva Williams, CEO and Founder of New Season Consultants & Collaborators, LLC, who shares insights into quality improvement and measurement of customer service.

Learning Objectives: • Discuss the role of assessment and quality improvement in public health customer service (5.3.2, 5.3.9)

Continuing Education: 1.0 Nursing Contact Hours, 1.0 CHES Category I CECH, Certificate of Completion

Annotation: Customer service is an inherent element of public health practice across settings. “Customers” not only include patients or clients receiving direct services, but also our partners in other organizations and co-workers within our own agency. This three-part webcast training series will demonstrate how public health managers and other professionals can contribute to the development of a culture of customer service within their organization, including a focus on mission, effective communication, and quality improvement processes. In this second part of the series, Dr. Geneva Williams, CEO and Founder of New Season Consultants & Collaborators, LLC, elaborates on strategies for managers to use to encourage customer service in public health settings. This session was originally filmed on July 27, 2015 at the Wayne County Health Department.

Learning Objectives: • Identify strategies to cultivate a culture of customer service

Continuing Education: Pending

Annotation: This video provides an overview of social marketing and recent effective public health campaigns. The first presenter, Dr. Evans, discusses social marketing in a broad sense and how it differs from health communications and social media as well as the evidence for effectiveness. The four main theoretical foundations are discussed, followed by various social marketing strategies/tactics commonly used. Dr. Evans discusses major social marketing campaigns recently targeted to adolescents, such as the truth campaign, an anti-tobacco campaign. Additional campaign and initiative examples presented include VERB, mHealth, and text4baby. The second presenter, Terry Long, focuses on the Heart Truth, a successful social marketing campaign initiated by the National Heart, Lung and Blood Institute (NHLBI, presenting its inception, how it was developed, the implementation strategy, and why it works. She begins with an overview about heart disease and women and the impact of awareness, followed by highlights of the campaign such as the branding power, corporate partnerships, and community action. Finally, the impact of the campaign is discussed. A question and answer session follows the two presentations.

Learning Objectives: • Understand what is social marketing. • Learn social marketing theories and strategies. • Describe principals and evidence of effectiveness.

Special Instructions: To access the presentation, scroll down the page to the embedded video screen and click the “play” button.

Annotation: “State Title V Needs Assessment Practice” was presented as a two-day workshop at the 14th Annual Maternal and Child Health Epidemiology Conference in 2008. In order to allow users to view the presentations as they relate to specific topics and skills, key segments are described individually below. Special guidance for locating the applicable materials in the videos and slides is provided as the video links appear for different days, and the videos overlap speakers. Presentation One: Donna Petersen, ScD gives a brief history of Title V Block Grants including the current state of the program and explores the special relevance of needs assessment in MCH. Her presentation covers the role of and sources for data, the role of values, stakeholder involvement and the intersections between needs assessment, planning, resource allocation, performance measurement and evaluation. Length: 77 minutes Presentation Two: Dr. William Sappenfield describes the components and types of needs assessments and shares lessons he learned from his experiences in South Carolina. Specific strategies and tools are illustrated. A series of case study exercises are presented to guide the audience in their thinking about how to approach health problems in their states and communities. Length: 1 hour and 35 minutes Presentation Three: Donna Petersen presents on determining and implementing actions to address needs assessment findings. She explores the opportunities and challenges associated with organizational and programmatic change. Length: 30 minutes Presentation Four: Dr. Michael Kogan demonstrates how to use the information collected from the National Survey of Children’s Health and National Survey of Children with Special Health Care Needs, on the Data Resource Center website. Length: 20 minutes

Special Instructions: Scroll to desired presentation. Click on "Video" to view presentation. Click on "Slides" to view PowerPoint. To view Day 2 of conference Click Here. Point.http://webcast.hrsa.gov/conferences/mchb/mchepi2008/Training_2.htm

Annotation: This four-module course describes the basics and some advanced components of public health. Module 1 considers the philosophical and historic foundation of public health with additional focus on the concept, determinants and measurement of health. After defining public health and its unique features, this module also discusses the history of the development of the core functions and essential services of public health. Module 2 covers public health at the federal, state, and local levels, with particular emphasis on the application of essential services and connections between levels. Module 3 discusses the concept of assessment in more detail, describing common elements, methods, and data sources. Module 4 describes the ethical foundations of public health, with an introduction to schools of ethical thought, fundamental principles and future ethical challenges. Note: A multi-step registration process is required to access the module.

Learning Objectives: Module 1: Philosophical and Historical Perspectives of Public Health Module 1, Part 1 • Recognize the difficulty in defining health. • Explain the various definitions of health. • Develop your own definition of health based on your own work priorities. Module 1, Part 2 • Describe population-based measurements of health. • Recognize tools for health promotion and behavior change are available. • Discuss future goals for the nation. Module 1, Part 3 • Identify the domains of health determinants. • List and critically evaluate examples of health determinants in each domain. Module 1, Part 4 • Explain public health. • Argue the pros and cons of public health as a profession. • Describe components and images of public health. Module 1, Part 5 • Discuss the evolution of public health. • Describe the actions of historical heroes in public health. • Discuss public health’s achievements during the 20th century. Module 1, Part 6 • Identify the three core functions for public health work. • Translate the core functions into public health practice. • Apply the core functions of public health to your own work. Module 1, Part 7 • Discuss the unique features (core values) of public health. • Critically evaluate the interaction of these unique features. Module 1, Part 8 • Identify public health’s 10 essential services. • Discuss the practical implications of the essential services. • Compare your own work with the essential services that form the framework of public health. Module 2: The Structure of Public Health • Differentiate and compare local, state and federal public health roles and responsibilities. • Identify funding sources and how they are appropriated via the three levels. Module 3: Assessment as a Core Function Module 3, Part 1 • Explain how assessment fits in as a public health core function. • Describe ways to measure health status and disease rates in population. • Name the importance for monitoring trends in diseases. • Identify ways to find subpopulations at elevated risk. • Determine modifiable antecedents to disease. Module 3, Part 2 • List methods of assessment in assessing the health of a population. • Name forms of surveillance data collection. • Explain how to analyze, interpret and disseminate surveillance data. • Explain how vital statistics are used in assessment and the purpose of using special studies. • List questions and measures that are useful when evaluating public health programs. • Name both federal and state sources of data for overall health assessment. Module 4: The Culture of Public Health • Compare and contrast the ethical bases of public health and medical care. • Explain similarities and differences between law and ethics. • Define the philosophical and religious bases of ethics. • Explain the ethical foundations of public health and their impact on target constituencies.

Special Instructions: Registration is required.

Continuing Education: 4.00 Participation/CE. Tulane Professional and Continuing Education (PaCE) awards 4.00 hour(s) of credit for completing Orientation to the Essentials of Public Health - Advanced Level

Annotation: In this course, Dr. Timothy Keogh introduces different types of communication styles and components and describes how recognition of these differences can improve public health services. In part one, he describes the four components of the Johari window (arena, facade, blind spot, and the unknown) and how this group dynamics tool relates to self perception and public image. He also demonstrates how individuals have their own unique Johari windows that show the amount of information they share or recognize about themselves. In part two, Dr. Keogh details four communication styles (practice, social, analytical, and conceptual) and presents tips for how to “style flex” and improve communication. After watching a short video of a work interaction, learners are encouraged to complete short, open-ended workbook questions that are answered in a video debrief. A post-quiz is used to reinforce learning.

Learning Objectives: • Classify the impact of verbal and non-verbal communication. • Identify behavioral and communication styles. • Examine how we are seen by others. • Explain how different communication styles clash. • Describe how to adjust to the different communication styles. • Weigh the perspectives of others.

Special Instructions: Registration is required.

Continuing Education: 2.00 Participation/CE. Tulane Professional and Continuing Education (PaCE) awards 2.00 hour(s) of credit for completing Improving Your Communication Skills