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Annotation: This session of the System of Care (SOC) Leadership Learning Community will focus on how to increase the impact of social marketing in SOCs. Join this multimedia, interactive discussion of social marketing as a valuable tool for advancing SOC goals. The webinar will include a comprehensive definition of social marketing and its potential impact. Learn about recent social marketing campaigns in the U.S. and abroad. Gain knowledge of the steps involved in social marketing: from understanding your audience to evaluating your success. The importance of partnerships and events for social marketing success will also be discussed. An example of work in a SOC will be presented including gathering data on audiences and employing successful communications strategies.

Annotation: In today's technological driven society, the use of social media continues to increase and impact the disability world. Social media has certainly become a means to communicate and disseminate information. This webinar features a panel of AUCD and Developmental Disabilities Network Partners and discusses some innovative statewide and national collaborations.

Annotation: Evaluating public health interventions is an essential step in measuring health improvement. Similarly, evaluating the effects of exposure to public awareness campaigns helps us understand how these programs can supplement evidence-based programs, or serve as standalone strategies for engaging target audiences. As web-based and multimedia public health campaigns become increasingly common, undertaking a robust evaluation that collects both qualitative and quantitative information can help establish and communicate any benefits to the public. Evaluation can improve the effectiveness of health communication and social marketing campaigns, and assist public health professionals in identifying the links between program inputs, activities, and outcomes to guide improvement and drive behavior change. Highlighting examples from public awareness campaigns and web-based social media projects, this webcast will describe methods for evaluation and measurement.

Learning Objectives: • Learn how public health agencies have engaged communities and stakeholders through web-based and social media platforms. • Discuss the development and outcomes of public health campaigns in the context of promoting mental health, and preventing child abuse and neglect. • Review methods for collecting data during social media events (e.g., live Twitter chats).

Annotation: This broadcast introduces public health workers to the various social media tools that are available, the demographics that use these tools, and the benefits and drawbacks of using each of them. Speakers discuss specific strategies used and share both success stories in using social media, as well as important lessons learned in overcoming barriers, maximizing efficiency, and discovering the most effective way to use the available tools to impact public health outcomes.

Annotation: This video provides an overview of social marketing and recent effective public health campaigns. The first presenter, Dr. Evans, discusses social marketing in a broad sense and how it differs from health communications and social media as well as the evidence for effectiveness. The four main theoretical foundations are discussed, followed by various social marketing strategies/tactics commonly used. Dr. Evans discusses major social marketing campaigns recently targeted to adolescents, such as the truth campaign, an anti-tobacco campaign. Additional campaign and initiative examples presented include VERB, mHealth, and text4baby. The second presenter, Terry Long, focuses on the Heart Truth, a successful social marketing campaign initiated by the National Heart, Lung and Blood Institute (NHLBI, presenting its inception, how it was developed, the implementation strategy, and why it works. She begins with an overview about heart disease and women and the impact of awareness, followed by highlights of the campaign such as the branding power, corporate partnerships, and community action. Finally, the impact of the campaign is discussed. A question and answer session follows the two presentations.

Learning Objectives: • Understand what is social marketing. • Learn social marketing theories and strategies. • Describe principals and evidence of effectiveness.

Special Instructions: To access the presentation, scroll down the page to the embedded video screen and click the “play” button.

Annotation: The "In the Know" webinar archives provide experts in public health, communications, and technology to share their knowledge about how social media can support public health campaigns. Sessions for Series 1 include: Twitter; LinkedIn and Slideshare; Gaming and Mobile; Facebook and Image Sharing (Instagram, Pinterest and Flickr); Google+ and YouTube; and Measurement and Evaluation. Sessions for Series 2 include: The Life Cycle of a Social Media Plan; What’s New in Image & Video Sharing?; What’s New in Social Media?

Special Instructions: Each webcast is archived on SlideShare and in a webinar recording available from NPIN's gateway page.