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Displaying records 1 through 10 of 19 found.

2018 DMCHWD Grantee Virtual Meeting: How to Tell Your Program's Story. Year Developed: 2018. Source: U.S. Maternal and Child Health Bureau, Division of Maternal and Child Health Workforce Development. Presenter(s): Deborah Klein Walker, EdD. Type: PowerPoint Presentation. Level: Intermediate Advanced. Length: Self-paced, multiple items..

Annotation: The meeting addressed how to compose and share your program's story from a high-level perspective, emphasizing effectiveness, impact, and interaction with key audiences. It also underscored the value of building and establishing relationships with decision-makers, state agencies, community organizations, and more. To highlight Dr. Klein Walker's presentation, three (3) DMCHWD grantees shared their examples during the webinar. You can view the YouTube recording of the presentation. Their slides and attachments are located on the webpage at the link in this record. The three programs were: * Leadership Education in Adolescent Health (LEAH): MCH H.O.P.E.S. (Birmingham, AL) * Leadership Education in Neurodevelopmental and Related Disabilities (LEND): Cincinnati Children's Hospital (Cincinnati, OH) * Healthy Tomorrows: Clinic in the Park (Santa Ana, CA) This resource includes the meeting agenda, PowerPoint slides, transcripts, discussion notes, and other materials.

Coaching as a Culture. Year Developed: 2016. Source: GovLoop. Presenter(s): n.a.. Type: Video Lecture. Level: Introductory. Length: 37 minutes.

Annotation: Many organizations focus on training their leaders in the tactical skills of coaching and mentoring. However, the culture that surrounds and fosters your staff is equally as important to engraining coaching in your organization. This course examines how to build coaching into your agency’s culture and comprises an overview and 5 lessons.

Learning Objectives:

Continuing Education: GovLoop is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.

Understanding Coaching: Learn What It Is and What It Isn't . Year Developed: 2015. Source: GovLoop. Presenter(s): Carol Goldsmith. Type: Video Lecture. Level: Introductory. Length: 30 minutes.

Annotation: There are many aspects to coaching. You may think know what it is but do you really? First, it’s important to define what a coach is, when to actually apply coaching, how you can be a better coach, and how you can enhance accountability as a coach. The course comprises an overview and introduction, 4 lessons, and a post-course survey.

Learning Objectives: • Discuss the basics of coaching, what it is and isn’t. • Distinguish between coaching and mentoring, coaching and managing, coaching and consulting, and coaching and training. • Articulate the essential components of all coaching interventions- the “4 A’s.”

Continuing Education: GovLoop is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.

The Power of Questions. Year Developed: 2015. Source: GovLoop. Presenter(s): Carol Goldsmith. Type: Video Lecture. Level: Introductory. Length: 15 minutes.

Annotation: You can never ask a dumb question, right? While that saying might stand true, you can always ask a better question after a little preparation. Carol Goldsmith, a renowned career coach, makes certain the daily questions you ask will have outcomes that define goals, clarify thinking, and deepen understanding on your topics of discussion. The course comprises an overview and introduction; lessons on what makes a good coaching question and high-quality coaching questions.

Learning Objectives: • Describe the power of questions, why they are an essential tool in coaching and what constitutes a “high quality coaching session”. • List and describe the types of high quality coaching questions – closed and judgmental vs. curious and open-ended, and wordy vs. elegant. • Discover ten ways to improve your questions and conduct better coaching sessions.

Strategies for Successful Public Health Messaging. Year Developed: 2013. Source: Northwest Center for Public Health Practice. Presenter(s): Tim Church; James Apa. Type: Webinar Archive. Level: Advanced. Length: 60 minutes.

Annotation: This webinar delves into ideas of effective communication, credibility, and the use of social media in creating effective public health campaigns. It explores how audiences receive messages and are motivated for action. Tim Church and James Apa each speak about the high-tech and low-tech strategies that public health organizations should use in sharing public messages to the public across the different phases of a public health event. They also speak about the importance of social media, websites, and partnerships (local, community, medical, media) to target and disseminate public health messages.

Learning Objectives: • Recognize what determines credibility in high and low concern settings. • Identify effective ways to inform the public about developing public health issues. • Describe the importance of working with other partners in disseminating public health information and messages. • Identify how public health messaging needs to change during different phases of a public health event.

Special Instructions: Need to register/log in to access.

Evaluating Web-Based Public Health and Public Awareness Campaigns. Year Developed: 2013. Source: Association of State and Territorial Health Officials. Presenter(s): Melissa Beaupierre, MPH, CPH; Mary Kay Falconer, PhD; Jarrod Hindman, MS. Type: Webcast. Level: Introductory. Length: 90 minutes.

Annotation: Evaluating public health interventions is an essential step in measuring health improvement. Similarly, evaluating the effects of exposure to public awareness campaigns helps us understand how these programs can supplement evidence-based programs, or serve as standalone strategies for engaging target audiences. As web-based and multimedia public health campaigns become increasingly common, undertaking a robust evaluation that collects both qualitative and quantitative information can help establish and communicate any benefits to the public. Evaluation can improve the effectiveness of health communication and social marketing campaigns, and assist public health professionals in identifying the links between program inputs, activities, and outcomes to guide improvement and drive behavior change. Highlighting examples from public awareness campaigns and web-based social media projects, this webcast will describe methods for evaluation and measurement.

Learning Objectives: • Learn how public health agencies have engaged communities and stakeholders through web-based and social media platforms. • Discuss the development and outcomes of public health campaigns in the context of promoting mental health, and preventing child abuse and neglect. • Review methods for collecting data during social media events (e.g., live Twitter chats).

Social Media: Changing Communication and Interventions in Public Health. Year Developed: 2012. Source: University at Albany School of Public Health. Presenter(s): n.a.. Type: Video. Level: Intermediate. Length: 60 minutes.

Annotation: This broadcast introduces public health workers to the various social media tools that are available, the demographics that use these tools, and the benefits and drawbacks of using each of them. Speakers discuss specific strategies used and share both success stories in using social media, as well as important lessons learned in overcoming barriers, maximizing efficiency, and discovering the most effective way to use the available tools to impact public health outcomes.

Negotiating Skills for Changing Times. Year Developed: 2012?. Source: South Central Public Health Partnership. Presenter(s): Ellen Belzer, MPA. Type: n.a.. Level: Introductory. Length: 117 minutes.

Annotation: In today’s quickly changing, dynamic, and sometimes volatile health care environment, negotiation skills are more important than ever before. In this course, participants learn how to negotiate better agreements and resolve conflicts more effectively, while developing better inter-professional relationships in the process. Other specific topics include: selecting the best negotiation style, how to use time techniques effectively, ways to uncover the other party’s hidden agenda, how to neutralize emotionalism, the secret to protecting oneself against poor agreements, how framing and anchoring strategies can help get better outcomes, and when and how to make creative solutions, compromises and concessions. A proven six-step negotiation process is central to this course.

Learning Objectives: • Identify the differences between hard, soft, and principled negotiation styles. • Apply strategies to neutralize emotionalism in themselves as well as the other party. • Define and apply the BATNA concept as a protection against poor agreements. • Apply framing strategies in ways that contribute to distributive or integrative outcomes. • Identify the three components of establishing a bargaining range. • Use the six-step negotiation process to reach better agreements and resolve conflicts more effectively, while improving inter-professional relationships. • Identify several mistakes that people commonly make when negotiating at an uneven table. • Know how to utilize power effectively during a negotiation when holding greater or lesser power than the other party. • Identify ways to use power strategies to create a more symmetrical power relationship at the negotiating table and thus achieve better outcomes.

Social Marketing. Year Developed: 2011. Source: Maternal & Child Health Public Health Leadership Institute. Presenter(s): David Steffen, PhD, Claudia Fernandez, PhD. Type: Narrated Slide Presentation. Level: Introductory. Length: 40 minutes.

Annotation: This 40-minute slide presentation discusses what has now become a prominent part of public health: social marketing, which is a subset of public health marketing. The presentation discusses the differences between these two types of marketing and the benefits/disadvantages of each, including several definitions of social marketing. Social marketing focuses on improving both individual and societal outcomes through voluntary behavior and is evidence-based. Examples of social marketing campaigns, examples of organizations that use social marketing, and the benefits of social marketing are provided. The presenters also discuss in detail the six phases of social marketing: 1) Describe the Problem, 2) Conduct Target Market Research, 3) Develop the Marketing Strategy, 4) Design Social Marketing Interventions, 5) Plan Program Monitoring and Evaluation, and 6) Implement the Intervention(s) Evaluation. Finally, a case study on diarrhea outbreak in infants is discussed, as well as the Obama Campaign as an example of how to incorporate modern social media. Several resource Web links are provided on the last slide.

Learning Objectives: • Describe social marketing. • Understand how social marketing is different form other marketing tactics. • Understand social marketing's place in public health. • Review case studies of public health social marketing.

Special Instructions: To access this learning opportunity, scroll down on the landing page to “Social Marketing (by Dr. David Steffen and Dr. Claudia Fernandez” leadership module and click on “View Module Presentation.” No audio. Requires Flash in your web browser.

Social Media for Public Health Practice: Twitter, Facebook, and LinkedIn. Year Developed: 2010. Source: Northwest Center for Public Health Practice. Presenter(s): Patrick O’Carroll, MD, MPH, FACPM; Bud Nicola. Type: Webinar Archive. Level: Introductory. Length: 60 minutes.

Annotation: Practical application of social media in public health is the theme of this presentation. Dr. O’Carroll begins by advocating for the possibilities Twitter and Facebook can have in the public health field. He describes the role, basics and uses of Twitter by showing step-by-step how to join and use the online application. He also creates a table that illustrates when to use each social media tool based on their characteristics. The learner is also provided a guided tour of how to use and join Facebook. Mr. Nicola next describes LinkedIn, a social networking site for professionals and demonstrates how to use the site. Slides of both presentations are available for use. FYI: A short technical interruption occurs at the beginning of the webinar.

Learning Objectives: • Compare how different methods of communication fit different purposes and different audiences. • Describe how to employ a set of “new media” technologies (e.g., Facebook, Twitter, LinkedIn) in various aspects of public health practice. • Describe the benefits and limitations of various “new media” technologies as tools for use in a public health setting.

Special Instructions: Registration to PH LearnLink is required. To access the video, click on the “Play the recorded presentation” link under “Session Archive.”

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This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $180,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.