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Annotation: This webinar delves into ideas of effective communication, credibility, and the use of social media in creating effective public health campaigns. It explores how audiences receive messages and are motivated for action. Tim Church and James Apa each speak about the high-tech and low-tech strategies that public health organizations should use in sharing public messages to the public across the different phases of a public health event. They also speak about the importance of social media, websites, and partnerships (local, community, medical, media) to target and disseminate public health messages.

Learning Objectives: • Recognize what determines credibility in high and low concern settings. • Identify effective ways to inform the public about developing public health issues. • Describe the importance of working with other partners in disseminating public health information and messages. • Identify how public health messaging needs to change during different phases of a public health event.

Special Instructions: Need to register/log in to access.

Annotation: Evaluating public health interventions is an essential step in measuring health improvement. Similarly, evaluating the effects of exposure to public awareness campaigns helps us understand how these programs can supplement evidence-based programs, or serve as standalone strategies for engaging target audiences. As web-based and multimedia public health campaigns become increasingly common, undertaking a robust evaluation that collects both qualitative and quantitative information can help establish and communicate any benefits to the public. Evaluation can improve the effectiveness of health communication and social marketing campaigns, and assist public health professionals in identifying the links between program inputs, activities, and outcomes to guide improvement and drive behavior change. Highlighting examples from public awareness campaigns and web-based social media projects, this webcast will describe methods for evaluation and measurement.

Learning Objectives: • Learn how public health agencies have engaged communities and stakeholders through web-based and social media platforms. • Discuss the development and outcomes of public health campaigns in the context of promoting mental health, and preventing child abuse and neglect. • Review methods for collecting data during social media events (e.g., live Twitter chats).

Annotation: This broadcast introduces public health workers to the various social media tools that are available, the demographics that use these tools, and the benefits and drawbacks of using each of them. Speakers discuss specific strategies used and share both success stories in using social media, as well as important lessons learned in overcoming barriers, maximizing efficiency, and discovering the most effective way to use the available tools to impact public health outcomes.

Annotation: In today’s quickly changing, dynamic, and sometimes volatile health care environment, negotiation skills are more important than ever before. In this course, participants learn how to negotiate better agreements and resolve conflicts more effectively, while developing better inter-professional relationships in the process. Other specific topics include: selecting the best negotiation style, how to use time techniques effectively, ways to uncover the other party’s hidden agenda, how to neutralize emotionalism, the secret to protecting oneself against poor agreements, how framing and anchoring strategies can help get better outcomes, and when and how to make creative solutions, compromises and concessions. A proven six-step negotiation process is central to this course.

Learning Objectives: • Identify the differences between hard, soft, and principled negotiation styles. • Apply strategies to neutralize emotionalism in themselves as well as the other party. • Define and apply the BATNA concept as a protection against poor agreements. • Apply framing strategies in ways that contribute to distributive or integrative outcomes. • Identify the three components of establishing a bargaining range. • Use the six-step negotiation process to reach better agreements and resolve conflicts more effectively, while improving inter-professional relationships. • Identify several mistakes that people commonly make when negotiating at an uneven table. • Know how to utilize power effectively during a negotiation when holding greater or lesser power than the other party. • Identify ways to use power strategies to create a more symmetrical power relationship at the negotiating table and thus achieve better outcomes.

Special Instructions: Registration is required.

Continuing Education: 4.00 Participation/CE. Tulane Professional and Continuing Education (PaCE) awards 4.00 hour(s) of credit for completing Negotiating Skills for Changing Times

Annotation: This course is designed for the public health, hospital, preparedness, emergency response and disaster relief workforce. Specific training covers disability etiquette, terminology, and communications and assistance techniques during disasters for assisting people with disabilities. The course covers various disaster assistance needs of persons with sight, mobility, hearing and cognitive disabilities. Instruction is given in the video by professional educators with one educator being a person with a disability to enhance the experience of acquainting the audience with disabilities.

Learning Objectives: • Describe different needs populations. • Use correct terminology. • Describe methods to approach persons with disabilities. • Gain skills to better perform your duties. • Describe the characteristics and needs of individuals with disabilities. • Acquire knowledge of best practices. • Provide the best possible outcome for the client/consumer, the responder, and the receiver in the event of a natural or bioterrorist disaster. • Describe the public health role in emergency response in a range of emergencies that might arise. • Describe individual functional role(s) in emergency response and demonstrate the role(s) in regular drills. • Describe communication role(s) in emergency response within the agency, using established communication systems for the agency, general public, personnel, and media. • Identify limits to own knowledge, skills, and authority, and identify key systems for referring matters that exceed these limits. • Apply creative problem solving and flexible thinking to unusual challenges within an individuals functional responsibility and evaluate effectiveness of all actions taken.

Special Instructions: After completing the course and evaluation a certificate of completion will be available through the 'Certificate' link on the right handside of the homepage. 1. This online course will take 2 hrs to complete and includes a pre/post assessment, video, an evaluation and course certificate. 2. Use Internet Explorer or Google Chrome as your browser and high speed Internet service 3. Turn OFF your pop-up blockers 4.Test the compatiblity of your computer for taking this online course: » Click the help button located on the TRAIN Navigation taskbar » Left-hand menu select 'Test Your Environment', Run Test button » All of the checkmarks should be GREEN » If any of the links are RED, click the link and follow the prompts

Annotation: This video provides an overview of social marketing and recent effective public health campaigns. The first presenter, Dr. Evans, discusses social marketing in a broad sense and how it differs from health communications and social media as well as the evidence for effectiveness. The four main theoretical foundations are discussed, followed by various social marketing strategies/tactics commonly used. Dr. Evans discusses major social marketing campaigns recently targeted to adolescents, such as the truth campaign, an anti-tobacco campaign. Additional campaign and initiative examples presented include VERB, mHealth, and text4baby. The second presenter, Terry Long, focuses on the Heart Truth, a successful social marketing campaign initiated by the National Heart, Lung and Blood Institute (NHLBI, presenting its inception, how it was developed, the implementation strategy, and why it works. She begins with an overview about heart disease and women and the impact of awareness, followed by highlights of the campaign such as the branding power, corporate partnerships, and community action. Finally, the impact of the campaign is discussed. A question and answer session follows the two presentations.

Learning Objectives: • Understand what is social marketing. • Learn social marketing theories and strategies. • Describe principals and evidence of effectiveness.

Special Instructions: To access the presentation, scroll down the page to the embedded video screen and click the “play” button.

Annotation: This presentation is an overview of the media and how to present information to policy-makers and journalists. Ms. Judd describes the importance of tailoring messages to different audiences and interviewers, as well as establishing rules with a reporter. The presentation also covers the basics of messaging and how to navigate different types of interviews (i.e. print/online, television, and/or radio). The components necessary for briefing decision-makers is also included.

Special Instructions: kaiserEDU.org website was closed in September 2013. Tutorials are no longer updated but due to demand by professors who are still using the tutorials in class assignments, the Kaiser Family Foundation has made them available for download on archive site.

Annotation: The purpose of this learning brief is to provide resources that support storytelling in public health. In turn, this will aide health professionals’ understanding of: • What a success story is. • Why it is important to tell success stories. • What tools and strategies are available to develop success stories. The five elements of this framework are based on the plenary session for the Division of MCH Workforce Development Grantee Virtual Meeting (09/26/18), “How to Tell Your Program’s Story to Key Stakeholders,” given by Deborah Klein Walker, Ed.D.

Learning Objectives: • Understanding what a success story is. • Learning why it is important to tell success stories. • Equipping yourself with the tools and strategies are available to develop success stories.

Annotation: This course is designed to equip healthcare providers and ancillary staff with the knowledge and tools to optimize patient behavior change to ultimately improve health outcomes. The following are the topics that will be covered in this course: • Components of Motivational Interviewing (MI) • Benefits of Using Motivational Interviewing • Traditional Expert-Centered Model vs. MI Patient-Centered Model • Principles of Motivational Interviewing • Readiness to Elicit Change Talk

Learning Objectives: • Implement effective patient communication strategies based on individualized readiness to make a behavior change. • Increase healthcare providers’ knowledge on the importance and utilization of the patient-centered model of behavior change. • Implement motivational interviewing techniques during patient visits for improved health outcomes.

Special Instructions: To access this course, you first need to create an account

Continuing Education: 0.12 CEU/CE; 1 Dietitians CPE

Annotation: The "In the Know" webinar archives provide experts in public health, communications, and technology to share their knowledge about how social media can support public health campaigns. Sessions for Series 1 include: Twitter; LinkedIn and Slideshare; Gaming and Mobile; Facebook and Image Sharing (Instagram, Pinterest and Flickr); Google+ and YouTube; and Measurement and Evaluation. Sessions for Series 2 include: The Life Cycle of a Social Media Plan; What’s New in Image & Video Sharing?; What’s New in Social Media?

Special Instructions: Each webcast is archived on SlideShare and in a webinar recording available from NPIN's gateway page.