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Displaying records 11 through 15 of 15 found.

Using the Evidence-Based Public Health Framework to Move Policy Forward . Year Developed: 2011. Source: Association of State and Territorial Health Officials. Presenter(s): Dr. Ross Brownson. Type: Webinar. Level: Intermediate. Length: 20-25 minutes.

Annotation: In this training, Dr. Borwnson presents the seven-stage evidence-based public health (EBPH) framework and how it can inform evidence-based policies. Dr. Brownson is a Professor of Epidemiology at Washington University in St. Louis. Dr. Brownson is the author of six books and over 280 peer-reviewed articles. His books include Chronic Disease Epidemiology and Control, Applied Epidemiology, Handbook of Obesity Prevention, Communicating Public Health Information Effectively: A Guide for Practitioners, and Evidence-Based Public Health.

Learning Objectives: • Understand how the seven-stage EBPH framework can inform evidence-based policies. • Learn how to enhance evidence based public health through the EBPH framework.

Special Instructions: This course provider requires additional registration and/or a fee outside of TRAIN. Click on the 'Go to Step 2 of Registration' button to add this course to 'My Learning' and proceed to the course provider's website.

Social Marketing. Year Developed: 2011. Source: Maternal & Child Health Public Health Leadership Institute. Presenter(s): David Steffen, PhD, Claudia Fernandez, PhD. Type: Narrated Slide Presentation. Level: Introductory. Length: 40 minutes.

Annotation: This 40-minute slide presentation discusses what has now become a prominent part of public health: social marketing, which is a subset of public health marketing. The presentation discusses the differences between these two types of marketing and the benefits/disadvantages of each, including several definitions of social marketing. Social marketing focuses on improving both individual and societal outcomes through voluntary behavior and is evidence-based. Examples of social marketing campaigns, examples of organizations that use social marketing, and the benefits of social marketing are provided. The presenters also discuss in detail the six phases of social marketing: 1) Describe the Problem, 2) Conduct Target Market Research, 3) Develop the Marketing Strategy, 4) Design Social Marketing Interventions, 5) Plan Program Monitoring and Evaluation, and 6) Implement the Intervention(s) Evaluation. Finally, a case study on diarrhea outbreak in infants is discussed, as well as the Obama Campaign as an example of how to incorporate modern social media. Several resource Web links are provided on the last slide.

Learning Objectives: • Describe social marketing. • Understand how social marketing is different form other marketing tactics. • Understand social marketing's place in public health. • Review case studies of public health social marketing.

Special Instructions: To access this learning opportunity, scroll down on the landing page to “Social Marketing (by Dr. David Steffen and Dr. Claudia Fernandez” leadership module and click on “View Module Presentation.” No audio. Requires Flash in your web browser.

Social Marketing and Public Health: Effective Campaigns and How They Work. Year Developed: 2009. Source: MidAtlantic Public Health Training Center. Presenter(s): W. Douglas Evans, PhD, MA; Terry Long. Type: Video Course. Level: Introductory. Length: 60 minutes.

Annotation: This video provides an overview of social marketing and recent effective public health campaigns. The first presenter, Dr. Evans, discusses social marketing in a broad sense and how it differs from health communications and social media as well as the evidence for effectiveness. The four main theoretical foundations are discussed, followed by various social marketing strategies/tactics commonly used. Dr. Evans discusses major social marketing campaigns recently targeted to adolescents, such as the truth campaign, an anti-tobacco campaign. Additional campaign and initiative examples presented include VERB, mHealth, and text4baby. The second presenter, Terry Long, focuses on the Heart Truth, a successful social marketing campaign initiated by the National Heart, Lung and Blood Institute (NHLBI, presenting its inception, how it was developed, the implementation strategy, and why it works. She begins with an overview about heart disease and women and the impact of awareness, followed by highlights of the campaign such as the branding power, corporate partnerships, and community action. Finally, the impact of the campaign is discussed. A question and answer session follows the two presentations.

Learning Objectives: • Understand what is social marketing. • Learn social marketing theories and strategies. • Describe principals and evidence of effectiveness.

Special Instructions: To access the presentation, scroll down the page to the embedded video screen and click the “play” button.

Health Policy Communications. Year Developed: 2007. Source: Henry J. Kaiser Family Foundation . Presenter(s): Jackie Judd. Type: Video. Level: Introductory. Length: 15 minutes. List of all archived webinars as of 09/13, when website was closed.

Annotation: This presentation is an overview of the media and how to present information to policy-makers and journalists. Ms. Judd describes the importance of tailoring messages to different audiences and interviewers, as well as establishing rules with a reporter. The presentation also covers the basics of messaging and how to navigate different types of interviews (i.e. print/online, television, and/or radio). The components necessary for briefing decision-makers is also included.

Special Instructions: kaiserEDU.org website was closed in September 2013. Tutorials are no longer updated but due to demand by professors who are still using the tutorials in class assignments, the Kaiser Family Foundation has made them available for download on archive site.

Communications Messaging: How & Why. Year Developed: n.a.. Source: CityMatCH. Presenter(s): Adam Shapiro. Type: Webinar Archive. Level: Intermediate Advanced. Length: 20 minutes.

Annotation: This presentation reviews the value of messaging and the message box process. Mr. Shapiro begins by describing messaging tools (versus facts) and how they can be utilized to influence audiences and their behavior. He provides examples of Maternal and Child Health in the news, gives guidelines for interviewing with reporters, and explains public employee lobbying restrictions. The seminar concludes by describing the message box tool and includes exercises to help the learner create his or her own message box.

Learning Objectives: • Understand the value of messaging. • Understand the message box process. • Be able to create and utilize messages for your own programs and outreach initiatives.

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This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $180,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.