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Displaying records 11 through 14 of 14 found.

Social Marketing and Public Health: Effective Campaigns and How They Work. Year Developed: 2009. Source: MidAtlantic Public Health Training Center. Presenter(s): W. Douglas Evans, PhD, MA; Terry Long. Type: Video Course. Level: Introductory. Length: 60 minutes.

Annotation: This video provides an overview of social marketing and recent effective public health campaigns. The first presenter, Dr. Evans, discusses social marketing in a broad sense and how it differs from health communications and social media as well as the evidence for effectiveness. The four main theoretical foundations are discussed, followed by various social marketing strategies/tactics commonly used. Dr. Evans discusses major social marketing campaigns recently targeted to adolescents, such as the truth campaign, an anti-tobacco campaign. Additional campaign and initiative examples presented include VERB, mHealth, and text4baby. The second presenter, Terry Long, focuses on the Heart Truth, a successful social marketing campaign initiated by the National Heart, Lung and Blood Institute (NHLBI, presenting its inception, how it was developed, the implementation strategy, and why it works. She begins with an overview about heart disease and women and the impact of awareness, followed by highlights of the campaign such as the branding power, corporate partnerships, and community action. Finally, the impact of the campaign is discussed. A question and answer session follows the two presentations.

Learning Objectives: • Understand what is social marketing. • Learn social marketing theories and strategies. • Describe principals and evidence of effectiveness.

Special Instructions: To access the presentation, scroll down the page to the embedded video screen and click the “play” button.

How Can Use of the Performance Standards Drive National, State and Local Public Health Policy?. Year Developed: 2008. Source: Alabama Public Health Training Network. Presenter(s): Laura Landrum, MUPP; Judy Monroe, MD; F. Douglas Scutchfield, MD. Type: Video Lecture. Level: Advanced. Length: 85 minutes.

Annotation: Ms. Landrum begins by discussing “Performance Standards as Good Policy”. She focuses on 4 standards to improve the quality of public health practice and performance and continues by focusing on the history and key concepts of the CDC’s National Public Health Performance Standards Program (NPHPSP). The 10 essential public health services are addressed, as well as reasons to use NPHPSP and specific examples of various States’ use of performance improvement. Dr. Monroe continues next addressing user’s perspective and lessons learned from employing the national performance measures. Dr. Scutchfield concludes the lecture by discussing research objectives, methods, and findings from Public Health Systems research on system and community characteristics influence on public health performance.

Learning Objectives: • Learn key data findings from the research into the NPHPSP. • Discuss how the NPHPSP has incorporated language into legislation for state health improvement planning.

Special Instructions: To access the video, scroll down on the landing page to the “View Program” gray box and choose a player to open the presentation. [Note: Need Real Player or Windows Media Player to watch].

Health Policy Communications. Year Developed: 2007. Source: Henry J. Kaiser Family Foundation . Presenter(s): Jackie Judd. Type: Video Webinar. Level: Introductory. Length: 15 minutes. List of all archived webinars as of 09/13, when website was closed.

Annotation: This presentation is an overview of the media and how to present information to policy-makers and journalists. Ms. Judd describes the importance of tailoring messages to different audiences and interviewers, as well as establishing rules with a reporter. The presentation also covers the basics of messaging and how to navigate different types of interviews (i.e. print/online, television, and/or radio). The components necessary for briefing decision-makers is also included.

Special Instructions: kaiserEDU.org website was closed in September 2013. Tutorials are no longer updated but due to demand by professors who are still using the tutorials in class assignments, the Kaiser Family Foundation has made them available for download on archive site.

Communications Messaging: How & Why. Year Developed: n.a.. Source: CityMatCH. Presenter(s): Adam Shapiro. Type: Webinar Archive. Level: Intermediate Advanced. Length: 20 minutes.

Annotation: This presentation reviews the value of messaging and the message box process. Mr. Shapiro begins by describing messaging tools (versus facts) and how they can be utilized to influence audiences and their behavior. He provides examples of Maternal and Child Health in the news, gives guidelines for interviewing with reporters, and explains public employee lobbying restrictions. The seminar concludes by describing the message box tool and includes exercises to help the learner create his or her own message box.

Learning Objectives: • Understand the value of messaging. • Understand the message box process. • Be able to create and utilize messages for your own programs and outreach initiatives.

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This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $180,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.