Displaying records 11 through 15 of 15 found.
Quality Improvement Principles and Getting Started. Year Developed: 2012. Source: Centers for Disease Control and Prevention. Presenter(s): n.a.. Type: Webinar. Level: Introductory. Length: 84 minutes.
Annotation: This webcast presents an overview of core Quality Improvement principles as applied to improving the quality of perinatal and maternal care. It includes a discussion of the Model for Improvement, topic selection, and identifying measurable changes that can be tested. The webcast concludes with participant questions about how collaboratives in the presenters' states have applied these principles to their projects.
Using the Evidence-Based Public Health Framework to Move Policy Forward . Year Developed: 2011. Source: Association of State and Territorial Health Officials. Presenter(s): Dr. Ross Brownson. Type: Webinar. Level: Intermediate. Length: 20-25 minutes.
Annotation: In this training, Dr. Borwnson presents the seven-stage evidence-based public health (EBPH) framework and how it can inform evidence-based policies. Dr. Brownson is a Professor of Epidemiology at Washington University in St. Louis. Dr. Brownson is the author of six books and over 280 peer-reviewed articles. His books include Chronic Disease Epidemiology and Control, Applied Epidemiology, Handbook of Obesity Prevention, Communicating Public Health Information Effectively: A Guide for Practitioners, and Evidence-Based Public Health.
Learning Objectives: • Understand how the seven-stage EBPH framework can inform evidence-based policies. • Learn how to enhance evidence based public health through the EBPH framework.
Special Instructions: This course provider requires additional registration and/or a fee outside of TRAIN. Click on the 'Go to Step 2 of Registration' button to add this course to 'My Learning' and proceed to the course provider's website.
Social Marketing and Public Health: Effective Campaigns and How They Work. Year Developed: 2009. Source: MidAtlantic Public Health Training Center. Presenter(s): W. Douglas Evans, PhD, MA; Terry Long. Type: Video Course. Level: Introductory. Length: 60 minutes.
Annotation: This video provides an overview of social marketing and recent effective public health campaigns. The first presenter, Dr. Evans, discusses social marketing in a broad sense and how it differs from health communications and social media as well as the evidence for effectiveness. The four main theoretical foundations are discussed, followed by various social marketing strategies/tactics commonly used. Dr. Evans discusses major social marketing campaigns recently targeted to adolescents, such as the truth campaign, an anti-tobacco campaign. Additional campaign and initiative examples presented include VERB, mHealth, and text4baby. The second presenter, Terry Long, focuses on the Heart Truth, a successful social marketing campaign initiated by the National Heart, Lung and Blood Institute (NHLBI, presenting its inception, how it was developed, the implementation strategy, and why it works. She begins with an overview about heart disease and women and the impact of awareness, followed by highlights of the campaign such as the branding power, corporate partnerships, and community action. Finally, the impact of the campaign is discussed. A question and answer session follows the two presentations.
Learning Objectives: • Understand what is social marketing. • Learn social marketing theories and strategies. • Describe principals and evidence of effectiveness.
Special Instructions: To access the presentation, scroll down the page to the embedded video screen and click the “play” button.
Health Policy Communications. Year Developed: 2007. Source: Henry J. Kaiser Family Foundation . Presenter(s): Jackie Judd. Type: Video. Level: Introductory. Length: 15 minutes. List of all archived webinars as of 09/13, when website was closed.
Annotation: This presentation is an overview of the media and how to present information to policy-makers and journalists. Ms. Judd describes the importance of tailoring messages to different audiences and interviewers, as well as establishing rules with a reporter. The presentation also covers the basics of messaging and how to navigate different types of interviews (i.e. print/online, television, and/or radio). The components necessary for briefing decision-makers is also included.
Special Instructions: kaiserEDU.org website was closed in September 2013. Tutorials are no longer updated but due to demand by professors who are still using the tutorials in class assignments, the Kaiser Family Foundation has made them available for download on archive site.
Return on Investment Resources. Year Developed: n.a.. Source: National MCH Workforce Development Center. Presenter(s): n.a.. Type: n.a.. Level: Intermediate. Length: n.a..
Annotation: This resource, developed by the National MCH Workforce Development Center provides an overview of how to use return on investment (ROI) analysis. The resource includes information on how to prepare, assess and gather data on coasts and benefits, as well al, why quality improvement and ROI are important. Learners will also benefit from key definitions and take away messages.
Learning Objectives: • Learn key definitions of return on investment, transformation, and quality improvement. • Develop an Aim Statement, and a Measurement Plan, including measurable goals, outcome and process measures. • Understand what can go wrong when measuring ROI and how to correct it. • Understand 7 key take away messages about ROI and quality improvement.