Effective program evaluation is a systematic way to improve and account for public health actions. Evaluation involves procedures that are useful, feasible, ethical, and accurate. The Centers for Disease Control and Prevention (CDC) has developed a Framework for Program Evaluation, a practical, non-prescriptive tool, that summarizes and organizes the steps and standards for effective program evaluation.1
1. Increase Your Knowledge and Skills. This training spotlight uses the CDC framework as a conceptual model to organize learning opportunities. It presents introductions to the six steps of program evaluation in short video podcasts. You can also download materials from the CDC about each step. After reviewing the introductory material, you can access additional learning opportunities to gain knowledge and skills related to each step of the framework. Access Trainings from the MCH Navigator
2. Translate Knowledge to Practice. This spotlight also includes an Evaluation Toolkit developed by NCEMCH that includes an evaluation primer, a collection of key resources, and an interactive Choose-and-Use tool to assist users in finding instructions on how to conduct evaluations and examples of successful evaluations from the field. Access Resources from NCEMCH
Trainings from the MCH Navigator
Engaging stakeholders includes those involved in program operations; those served or affected by the program; and primary users of the evaluation. For additional details, see the CDC factsheet on Engaging Stakeholders
Focusing the evaluation design ensures that you assess the issues of greatest concern to stakeholders while using time and resources as efficiently as possible. Consider the purpose, users, uses, questions, methods and agreements. For additional details, see the CDC factsheet on Focusing the Evaluation Design
Thinking About Design. Date Developed: Unknown. Source: CDC. Presenter(s): Thomas J Chapel, MA, MBA. Type: Webinar. Level: Introductory. Length: 15 minutes.
Gathering credible evidence strengthens evaluation judgments and the recommendations that follow. These aspects of evidence gathering typically affect perceptions of credibility: indicators, sources, quality, quantity and logistics. For additional details, see the CDC factsheet on Gathering Credible Evidence
Justifying conclusions entails linking those conclusions to the evidence gathered and judging them against agreed-upon values or standards set by the stakeholders. Justify conclusions on the basis of evidence using these five elements: standards, analysis/synthesis, interpretation, judgment and recommendations. For additional details, see the CDC factsheet on Justifying Conclusions
Ensuring use and sharing lessons learned occurs with these steps: design, preparation, feedback, follow-up and dissemination. For additional details, see the CDC factsheet on Ensuring Use and Sharing Lessons Learned as well as a checklist of items to consider when developing evaluation reports.
This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $180,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.