Date Developed: 2/19/2020. Source: Substance Abuse and Mental Health Services Administration. Presenter(s): Matthew D. Clay, MS; Michelle Boardman; Anita Bryant. Type: Webinar. Level: Intermediate. Length: 90 minutes.
This session of the System of Care (SOC) Leadership Learning Community will focus on how to increase the impact of social marketing in SOCs. Join this multimedia, interactive discussion of social marketing as a valuable tool for advancing SOC goals. The webinar will include a comprehensive definition of social marketing and its potential impact. Learn about recent social marketing campaigns in the U.S. and abroad. Gain knowledge of the steps involved in social marketing: from understanding your audience to evaluating your success. The importance of partnerships and events for social marketing success will also be discussed. An example of work in a SOC will be presented including gathering data on audiences and employing successful communications strategies.