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Increasing Impact by Engaging Your Audience: A Guide to Social Marketing for Systems of Care

URL 1: https://www.youtube.com/watch?v=MYfAfu-KpDI

Date Developed: 2/19/2020. Source: Substance Abuse and Mental Health Services Administration. Presenter(s): Matthew D. Clay, MS; Michelle Boardman; Anita Bryant. Type: Webinar. Level: Intermediate. Length: 90 minutes.

Annotation

This session of the System of Care (SOC) Leadership Learning Community will focus on how to increase the impact of social marketing in SOCs. Join this multimedia, interactive discussion of social marketing as a valuable tool for advancing SOC goals. The webinar will include a comprehensive definition of social marketing and its potential impact. Learn about recent social marketing campaigns in the U.S. and abroad. Gain knowledge of the steps involved in social marketing: from understanding your audience to evaluating your success. The importance of partnerships and events for social marketing success will also be discussed. An example of work in a SOC will be presented including gathering data on audiences and employing successful communications strategies.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $180,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.