Date Developed: 1/30/2018. Source: CityMatCH. Presenter(s): Andy Wessel, MPH. Type: Webinar. Level: Intermediate Advanced. Length: 80 minutes.
Despite the foundational role that health plays in everyone's quality of life, the field of public health is not well understood by the general public and decision-makers. This webinar describes how the Douglas County Health Department in Omaha is applying research from FrameWorks Institute and the Robert Wood Johnson Foundation to build stronger support for prevention and equity approaches.
• Why our messages frequently fail to translate the importance of public health to people outside the field.
• How to use well-researched values and explanatory metaphors to "decode" our work on social determinants and health equity.
• Why "naked numbers" are problematic and how "social math" can help our audience better understand the significance of data
• How these framing practices can be applied to MCH advocacy.