Changing the Public Conversation on Health: How to Use Framing to "Decode" Social Determinants and Health Equity

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Date Developed: 1/30/2018. Source: CityMatCH. Presenter(s): Andy Wessel, MPH. Type: Webinar. Level: Introductory. Length: 80 minutes.


Despite the foundational role that health plays in everyone's quality of life, the field of public health is not well understood by the general public and decision-makers. This webinar describes how the Douglas County Health Department in Omaha is applying research from FrameWorks Institute and the Robert Wood Johnson Foundation to build stronger support for prevention and equity approaches.

Learning Objectives

• Why our messages frequently fail to translate the importance of public health to people outside the field.

• How to use well-researched values and explanatory metaphors to "decode" our work on social determinants and health equity.

• Why "naked numbers" are problematic and how "social math" can help our audience better understand the significance of data

• How these framing practices can be applied to MCH advocacy.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $180,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.