Trainings

Trainings

Crafting Richer Public Health Messages using Moral Foundations Theory

URL 1: https://www.youtube.com/watch?v=_VskzgbnvZ8

Date Developed: 12/26/2017. Source: Network for Public Health Law. Presenter(s): Gene Matthews; Scott Burris. Type: Webinar. Level: Advanced. Length: 90 minutes.

Annotation

Effective messaging of public health challenges and interventions is essential to public health practice and especially to implementing public health laws and policies in a polarized political environment. It is easy for public health leaders to become consumed with the ongoing political and resource shifts taking place in public health and health care. However, it is also clear that those in public health, at all levels, want to engage more deeply and meaningfully with communities of all backgrounds who are burdened by poor health. Using Moral Foundations Theory, the speakers explain how liberals and conservative audiences resonate differently to six intuitive foundational moral values. This session explores crafting messages that embrace all six foundational values so that public health practitioners may engage a broader base of support and develop new community partnerships.

Special Instructions

Slides and videos for all three parts of this series are available on the series link.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $180,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.