Communication Training for Comprehensive Cancer Control Professionals 102: Making Communication Campaigns Evidence-Based

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Date Developed: 1/6/2017. Source: GW Cancer Center Institute for Patient-Centered Initiatives and Health Equity. Presenter(s): n.a.. Type: Online Course. Level: Intermediate. Length: 270 minutes.


This free online training is the second of a two-part series on cancer control communication and is designed for participants who desire more in-depth training about the process of organizing a communication campaign. Interactive learning modules walk you through important concepts of collecting and using evidence in communication campaigns, developing campaign messages and using appropriate tactics and channels to reach intended audiences, planning for campaign evaluation and launching your campaign.

Learning Objectives

• Create an evidence-based communication campaign.

• Implement an evidence-based communication campaign.

• Evaluate an evidence-based communication campaign.

Special Instructions

Enrollment required prior to accessing course.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $180,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.