Communication Training for Comprehensive Cancer Control Professionals 101: Media Planning and Media Relations

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Date Developed: 1/6/2017. Source: GW Cancer Center Institute for Patient-Centered Initiatives and Health Equity. Presenter(s): n.a.. Type: Online Course. Level: Intermediate. Length: 210 minutes.


This free online training walks participants through the process of media planning, creating media-friendly materials and building relationships with journalists. It includes background information, resources and customizable templates, so after completing the training, you will have a tailored media plan and media-ready materials for your cancer control program to use.

Learning Objectives

• Describe health communication, social marketing and media advocacy.

• Describe the role of health literacy and media literacy in public health communication.

• Apply media planning and strategic principles in public health communication.

• Discuss the importance of media relationships and media friendly materials.

Special Instructions

Enrollment required prior to accessing course.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $180,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.