Date Developed: July 19, 2012. Source: University at Albany School of Public Health. Presenter(s): n.a.. Type: Video. Level: Intermediate. Length: 60 minutes.
This broadcast introduces public health workers to the various social media tools that are available, the demographics that use these tools, and the benefits and drawbacks of using each of them. Speakers discuss specific strategies used and share both success stories in using social media, as well as important lessons learned in overcoming barriers, maximizing efficiency, and discovering the most effective way to use the available tools to impact public health outcomes.