Date Developed: 4/22/2015. Source: Region 2 Public Health Training Center. Presenter(s): Jeff Niederdeppe. Type: Video. Level: Intermediate. Length: 58 minutes.
In an event co-sponsored by the Lerner Center for Public Health Promotion, guest lecturer Dr. Jeff Niederdeppe from Cornell University presents an overview of how public health communication can assist in addressing social determinants of health and health disparities. He begins the lecture by focusing on what should be communicated in public health messaging and to whom, what situations you are trying to change with your health communications, and knowing what barriers you face in communicating your message.
• An understanding that education and awareness may not be enough.
• The importance of connecting messages to broader values.
• The understanding that opposing messengers are a challenge.