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Advanced Program Evaluation

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Date Developed: Unknown. Source: New York City, Long Island, Lower Tri-County Public Health Training Center. Presenter(s): n.a.. Type: Online Course. Level: Advanced. Length: 45 minutes.


This online course allows learners to take on the role of a staff member at the Middleton County Health Department tasked with helping to develop an evaluation plan for an obesity-prevention program recently launched in Middleton County. Using the CDC Program Evaluation Framework, learners will connect each step of the framework with a section of the evaluation plan, going into detailed discussion about: incorporating stakeholders, logic models and evaluation questions in the process; characteristics of different research designs for evaluation and considerations for choosing an appropriate design; options for data collection methods and sampling; and thinking through threats to validity. Additionally, the learner will review strategies for conducting rigorous evaluations within constraints of budget, time, and resources.

Learning Objectives

• Appreciate that a comprehensive evaluation plan addresses a program logic, stakeholders, evaluation questions and evaluation design.

• Assess advantages and limitations of evaluation designs, including randomized, quasi-experimental and pre-post designs.

• Appraise and compare options for data collection methods, measures and sampling strategies.

• Identify and address associated threats to validity.

• Identify strategies for addressing budget, time, data and political constraints in evaluation practice.

Special Instructions

Prerequisites Through prior training or experience, trainees are expected to have some background knowledge of the following topics: Social science research methods Logic models Stakeholders Process and outcome evaluation Evaluation questions CDC Framework for Program Evaluation in Public Health

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $225,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.