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Return on Investment

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Date Developed: 5/22/2013. Source: Northwest Center for Public Health Practice. Presenter(s): Wendy Baesler, MA. Type: Webinar Archive. Level: Intermediate. Length: 60 minutes.


In this webinar, Ms. Baesler explores the similarities and differences in cost-benefit, cost-utility, cost-effectiveness analysis, return on investment, and social return on investment and describes the step-by-step processes for calculating these several economic evaluation measures. Also discussed are the advantages and disadvantages of each tool. Examples of how ROI results can be communicated are provided. Presentation slides are available for download.

Learning Objectives

• Identify the advantages and disadvantages of economic evaluation and its implementation.

• Understand the similarities and differences in the following economic evaluation measures: cost-benefit, cost-utility, cost-effectiveness analysis, return on investment, and social return on investment.

• Understand the steps in determining and measuring costs and benefits of a program so that cost benefit analysis or return on investment can be calculated.

• Review return on investment studies in the public health field and how they are used to: justify, prioritize, and implement prevention and treatment strategies; communicate progress to leadership; and heighten community recognition concerning an organization's accomplishments.

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This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $225,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.