Date Developed: 2/19/2013. Source: Northwest Center for Public Health Practice. Presenter(s): Tim Church; James Apa. Type: Webinar Archive. Level: Advanced. Length: 60 minutes.
This webinar delves into ideas of effective communication, credibility, and the use of social media in creating effective public health campaigns. It explores how audiences receive messages and are motivated for action. Tim Church and James Apa each speak about the high-tech and low-tech strategies that public health organizations should use in sharing public messages to the public across the different phases of a public health event. They also speak about the importance of social media, websites, and partnerships (local, community, medical, media) to target and disseminate public health messages.
• Recognize what determines credibility in high and low concern settings.
• Identify effective ways to inform the public about developing public health issues.
• Describe the importance of working with other partners in disseminating public health information and messages.
• Identify how public health messaging needs to change during different phases of a public health event.
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