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ARCHIVED/ NO LONGER AVAILABLE: Social Media and Public Health

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Date Developed: 8/19/2009. Source: TRAIN Connecticut. Presenter(s): Lynn Townshend; R. Craig Lefebvre, PhD. Type: Video. Level: Introductory. Length: 90 minutes.


These conference presentations begin with Ms. Townshend who discusses “Making Social Media Part of Comprehensive Communication Strategy”. She covers how to create a timely communication strategy using new and social media and describes the benefits and shortcoming of utilizing social media. Next Dr. Lefebvre focuses on “New Media Applications and Their Role in Public Health Outreach” by explaining sources, channels and receivers of messages, as well as concepts, behaviors, tools, and landscapes that frame social media. A peanut butter recall campaign example is used to show how using media can be utilized to change health behaviors. His presentation concludes by focusing on the implications of social media in public health programs. Real experiences of a health department and organization utilizing social media, and a question and answer panel, conclude the presentation. FYI: There are some technical issues in the real-life examples and panel discussion sections.

Learning Objectives

• Identify the tools of social media and the audiences they reach.

• Describe how to incorporate social media into a health communication strategy.

• Identify the benefits and challenges of using social media.

Special Instructions

Registration to TRAIN is required. To access the course, click on the “Registration” tab and then click on “Launch.”

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $225,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.