Date Developed: Unknown. Source: CityMatCH. Presenter(s): Adam Shapiro. Type: Webinar Archive. Level: Intermediate Advanced. Length: 20 minutes.
This presentation reviews the value of messaging and the message box process. Mr. Shapiro begins by describing messaging tools (versus facts) and how they can be utilized to influence audiences and their behavior. He provides examples of Maternal and Child Health in the news, gives guidelines for interviewing with reporters, and explains public employee lobbying restrictions. The seminar concludes by describing the message box tool and includes exercises to help the learner create his or her own message box.
• Understand the value of messaging.
• Understand the message box process.
• Be able to create and utilize messages for your own programs and outreach initiatives.