Special Focus Areas

Sign up for MCHalert eNewsletter

Access trainings by the type of learning that matches your need:

Self Directed: Know what you want to learn?

Looking for some assistance to help you find what you're looking for?
MCHfast Guided Search

Still looking or need assistance? You can always ask for Help.

Semi-Structured: Looking for trainings grouped according to your need?

Self-Reflective. Not sure of your learning needs? Take the online Self-Assessment.

Fast & Focused. Want to learn on the go? Sign up for one of our Micro-learning programs.

Intense & Immersive. Looking for a comprehensive course that covers everything? Access the MCHsmart curriculum - Coming Soon.

Focus Areas. Need specialized resources?

Trainings

Trainings

Communications Messaging: How & Why

URL 1: https://www.mchnavigator.org/trainings/1212-communications-messaging.php

Date Developed: Unknown. Source: CityMatCH. Presenter(s): Adam Shapiro. Type: Webinar Archive. Level: Intermediate Advanced. Length: 20 minutes.

Annotation

This presentation reviews the value of messaging and the message box process. Mr. Shapiro begins by describing messaging tools (versus facts) and how they can be utilized to influence audiences and their behavior. He provides examples of Maternal and Child Health in the news, gives guidelines for interviewing with reporters, and explains public employee lobbying restrictions. The seminar concludes by describing the message box tool and includes exercises to help the learner create his or her own message box.

Learning Objectives

• Understand the value of messaging.

• Understand the message box process.

• Be able to create and utilize messages for your own programs and outreach initiatives.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $225,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.