Date Developed: 11/1/2007. Source: Henry J. Kaiser Family Foundation . Presenter(s): Jackie Judd. Type: Video Webinar. Level: Introductory. Length: 15 minutes.
This presentation is an overview of the media and how to present information to policy-makers and journalists. Ms. Judd describes the importance of tailoring messages to different audiences and interviewers, as well as establishing rules with a reporter. The presentation also covers the basics of messaging and how to navigate different types of interviews (i.e. print/online, television, and/or radio). The components necessary for briefing decision-makers is also included.
kaiserEDU.org website was closed in September 2013. Tutorials are no longer updated but due to demand by professors who are still using the tutorials in class assignments, the Kaiser Family Foundation has made them available for download on archive site.