Date Developed: 2/1/2012. Source: American Academy of Pediatrics. Presenter(s): Andy Goodman. Type: Webinar Archive. Level: Intermediate. Length: 57 minutes.
Andy Goodman addresses why storytelling is important for public health practice and how to utilize it within the field. He begins by describing why narrative is a powerful persuader and what kinds of stories help make a point. Using organizational identity, Mr. Goodman describes how to build a culture around storytelling. The presentation also highlights MCH organizations that effectively incorporate storytelling into their mission as well as on their website. A question and answer session, slides, and transcripts are available.
• Understand why storytelling is the single most powerful communication tool ever created.
• Learn specific ways to use stories to advance an organization's mission.
To access the presentation slides and audio, click on “Presentation Slides” and “Listen to the Recording” under “Materials.” [Note: Need Windows Media Player for audio].