Date Developed: 3/16/2012. Source: Johns Hopkins Bloomberg School of Public Health, Women’s and Children’s Health Policy Center. Presenter(s): Marjory Ruderman, MHS. Type: Video Course. Level: Introductory Intermediate. Length: 15 minutes.
This presentation focuses on the nature, elements and specific uses of briefing memos, and tips for writing good ones. By comparing memo writing to the Ikea business model, Ms. Ruderman discusses solutions to writing an effective memo, including using clear visual cues and logical paths, focusing on the memo’s purpose, avoiding jargon, simplifying sentence structure, and presenting and concluding data effectively.
• Understand what a briefing memo is and why you would write one.
• Describe the IKEA Effect.
• Learn how to present data effectively.