Date Developed: 4/22/2008. Source: Johns Hopkins Bloomberg School of Public Health. Presenter(s): Harvey Fineberg, MD, PhD. Type: Video Lecture. Level: Advanced. Length: 60 minutes.
Dr. Harvey Fineberg discusses his experiences with leadership and describes how his early career helped shape his evolution as a leader in public health, including roles as Dean of the Harvard School of Public Health and as the President of the Institute of Medicine. Throughout the lecture, he notes tips and strategies to influence and persuade policymakers. The second half of the presentation consists of a question and answer session with audience members, and addresses how to grab individuals’ attention and the importance of message framing. A discussion on the differences between storytelling, social movements and best practices concludes the talk.