Video Introduction to MCHsmart

Watch our video to learn about the purpose and function of the MCH Leadership Competencies, and how MCHsmart can help you master the knowledge areas and skills they cover.

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VIDEO: Introduction to MCHsmart

Video starts.

Georgetown University logo appears, then is overlaid with a blue circle on which the MCH Navigator logo and National Center for Education in Maternal and Child Health, Georgetown University logo appear.

The scene changes. Two cartoon figures enter the screen. The words “Welcome to MCHsmart” appear.

The scene changes. The words “Introduction to the Maternal and Child Health Leadership Competencies” appear. A cartoon figure enters the screen and gestures emphatically toward the words.

The scene changes. The words “Why does MCH need leadership competencies?” appear at the top of the screen. A cartoon figure appears, looking thoughtful.

The scene changes. The words “Healthy communities need a well-qualified and diverse maternal and child health workforce.” appear against a backdrop of city buildings

The scene changes. The words “MCH leaders have specific knowledge, skills, characteristics, and values.” appear. Beneath them appears a smiling cartoon figure.

The scene changes. The words “The MCH Leadership Competencies define these qualities.” appear. An image of the cover of the publication outlining the leadership competencies appears. 

The scene changes. The words “Who are MCH Leaders?” appear.  A cartoon figure appears, looking thoughtful.

The scene changes. The words “MCH leaders understand and support MCH mission, values & goals” appear. A cartoon figure appears and gestures emphatically toward the words.

The words “Have purpose and moral commitment” replace the previous text at the top of the page. Another cartoon figure joins the first, applauding.

The words “And come from diverse disciplinary backgrounds” replace the previous text at the top of the page. Another cartoon figure joins, waving.

The scene changes. The words “MCH leaders add MCH-specific knowledge and skills to their expertise” appear. A cartoon figure appears holding a tablet, on which the image of the front cover of the MCH leadership competencies appears, then the tablet disappears as the figure moves her arm down. 

The words “Seek new knowledge and self-improvement” replace the previous text at the top of the page. Another cartoon figure appears, looking thoughtful. 

The words “And demonstrate professional attitudes and work habits” replace the previous text at the top of the page. A third cartoon figure appears, takes out a cell phone and begins speaking into it. 

The scene changes. A cartoon figure stands at a screen, gesturing toward the words “MCH leaders also recruit, train, and mentor future MCH leaders” as two seated cartoon figures look on, one of them typing at a computer as if taking notes.

The scene changes. Two cartoon figures stand next to a building labeled “Community Center” with a city backdrop behind them. The words “Respond to changing contexts” appear.

The scene changes. Two cartoon figures are having a video conference. The words “And demonstrate flexibility and adaptability to change” appear.

The scene changes. The words “How Are the MCH Competencies Used?” appear.  A cartoon figure appears, looking thoughtful.

The scene changes. A cartoon figure appears, waving. The cover image of the MCH leadership competencies publication appears. What looks like a wooden frame appears around this image as the words “The MCH Leadership Competencies provide a framework for MCH training programs” appear.

The scene changes. A cartoon illustration of a paper with a paperclip appears with the words “Guide measurement and evaluation of leadership training” at the top. Check marks appear on the paper.

The scene changes. The words “And cultivate, sustain, grow & measure MCH leadership in the workforce” appear. Six cartoon figures appear, one gestures toward the other five and they begin to clap. 

The scene changes. The words “How are These Competencies Organized?” appear.  A cartoon figure appears, looking thoughtful.

The scene changes. The words “MCH Leadership Competencies are organized within a conceptual framework” appear. A cover image of the MCH leadership competencies publication appears over three concentric circles, with the words “conceptual framework” inside the largest.

The scene changes. The concentric circles appear again, with the words “This framework progresses from self to wider community.” above it. One by one, the words “self,” “others” and “wider community” appear inside the three circles.

The scene changes. The concentric circles with labels reappear, with a cartoon figure on the left side who is waving. The words “This progression reflects the changes that MCH leaders can experience over their career” appear at the top of the screen. The cartoon figure appears to walk behind the circles and emerges on the right side of it, visibly older. 

The scene changes. A cartoon illustration of a computer on a desk appears. At the top of the screen are the words “Each Competency includes a definition and knowledge areas, and foundational and advanced skills.” A cover image of the MCH leadership competencies publication appears on the desktop computer.

The scene changes. At the top of the screen are the words “MCHsmart provides a comprehensive review of knowledge areas and skills for each Competency.” A cartoon figure sitting at a table with a computer appears. A video screen near the figure displays the MCHsmart logo.

The scene changes. A group of six cartoon figures appears, raising their arms and cheering. The words “Let’s get learning!” appear at the top of the screen.

The scene changes. The MCHsmart logo appears with the URL www.MCHNavigator.org/smart

Video ends.


This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UE8MC25742; MCH Navigator for $180,000/year. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.